On February 7th 2008, during the fantastic EO University in Delhi (I wrote about it here), Mr. Rajiv Memani, Country Head of Ernst & Young India gave a presentation which was insightful. Yet, the aftermath of that presentation was it it own way insightful, too, and I thought I write a few open lines to him.
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Dear Mr. Memani,
On February 7th 2008 you really excited a whole crowd of committed members of the Entrepreneurs' Organization (EO) with your appearance at our University in Delhi. You held a profound, analytical and highly competent presentation about the state of the Indian economy, its opportunities and its risks. For me (as I wrote on this blog ) and for many others it was one of the highlights of our learning programme. And, as entrepreneurs, we understood well that you were not just showing up for charitable reasons, but certainly also as the leader of Ernst & Young India. To describe company as a "for profit" would be stating the obvious.

So your company certainly took a good decision to act as the lead sponsor of the event, with your logo all around and a desk to start a conversation with one of your employees which could at some point lead to an engagement for your firm. The platform you selected for this kind of activity was without doubt in marketing terms "highly targeted" towards your potential client group.
Yet, what struck me more than strange is your personal and your organizational behaviour in the aftermath of the event. You held a presentation with insightful Power Point Charts where you promised to share them with whoever would require them. He or she should just drop you an e-mail. Smart move, unassuming and purpose-driven: permission marketing at its best. Also, you and I had a brief chat after your presentation, exchanged business cards and shook hands with the mandatory, easy-going "let's keep in touch".
Sadly, unlike Ratan Tata's famous words "a promise is a promise", your promise doesn't seem to bear any meaning. A week later, I wrote you a friendly e-mail reverting to your promise politely asking for the presentation. That I did not get any reply, did not diminish my perseverance. Hence, I addressed the super-helpful staff of EO who had coordinated your appearance. From the messages I received from them, I have not the slightest doubt that they tried everything to contact you directly as well as members from your staff. No reaction, nobody ever returned their calls and e-mails.
Isn't that ironic, Mr. Memani, that your organization spends significant money on customer acquisition on such an event, you spend your valuable time there - all for the purpose to build relationships with potential clients. And then right when when this purpose starts to materialize, there is just a black hole that swallows all the matter.
I wonder what I should make out of that. From any standpoint of business reason, you are clearly part of a dysfunctional organization which is counterproductive to its own alleged objectives. That you in your responsibility might not have the time to reply personally would be more than understood, but obviously there is the inability to establish and run a proper staff around you. Can it be that the headline of the Financial Express "Rajiv Memani ascends the EYI Throne" was by accident so right, because you are sitting in your ivory tower, detached from operations and devoid of the ability to lead by example?
Anyway, Mr. Memani, let's not make a diplomatic crisis out of that, I'll keep your presentation in good memory, yet felt the inner urge to share these thoughts as a sort of peer-to-peer feedback with you.
With best regards
René Seifert
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ADDITION on April 5th 2008: Thanks Dima for your comment and moreover for sending me this dearly sought-after precious asset :-) As I try to the best of my abilities to stay fair: The presentation from Mr. Memani and Ernst & Young was really excellent. And potentially my intrinsic statement that the follow up on the event was generally crap an exaggeration. I also of course don't assume at all that there was any deliberate "discrimination" between Dima and me. Yet, my description of events on my end was still accurate. So overall, I'd suggest, "shit happens" and case closed.
On another line I find it a fantastic example of the power of blogs as a conversational medium with all its opportunity to fill gaps, straighten things out and make adjustments on the truth.