A few months back I had a meeting with those guys from Miva where they presented their product and boasted to be the only independant advertisement-network on the web which does not have to run into a conflict of interest between its B2B business and a B2C property. The latter might at the first glance hold true for Overture and Yahoo! as well as AdSense and Google respectively. Nowadays, however, nobody really seems to care - with Miva now hiring people who might look for even a sales of the company.
Hence, Google is e.g. serving the ads for AskJeeves and serving both the search results and keyword-ads for AOL and at the same time running the most valuable brand on the web itself without jeopardizing its integer stance towards third partners. Just a matter of time till we get to know about Miva’s sellout to one of the Big Two?
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