René Seifert – Entrepreneur & Global Citizen

… the word, goes the famous biblical saying (John 1:1). Ignited by this spirit, the concept for the Holtzbrinck eLAB -blog I mentioned yesterday has progressed nicely. We are so far clear what we want to express, how we want to structure it, whom to involve and set a realistic expectation level:

Becoming the premier choice for smart people who want to see a good idea be transformed into a great company. A destination for entrepreneurs who want to develop a concept further in an environment of trust and experience supported by a powerful network. You might realized that I did not mention “money“ or “funding“. Right. Sure, cash is available as well, otherwise it would not be possible to get a good idea off the ground, but eLAB is not a VC. Call it incubator, or accelerator that is constantly improving on its key competency of evaluating ideas, failing as fast as possible to focus resources to the next task at hand, and successfully bringing promising concepts in the most sustainable manner „from lab to land“.

At the moment I am working on making that happen in a sort of „editorial concept“ which includes manifold stakeholders and multiple authors to contribute on a regular bases and next executing efficiently on getting the platform up and running soon.

As a funny and purely coincidental parallel, yesterday I gave a newspaper to Vikas Kumar, reporter at the Economic Times of India who is covering the topic of blogging CEOs. Somehow, he found his was to me. The key question was of course if there was ever an immediate “impact” (deal, sales) based on my blogging. I replied that this would be exaggerated, but interestingly quite a few people are reading the blog before meeting me for the first time. Expectedly, they would google my name and my name would appear in the hit-list at in the first place with my blog. And looking through it, they would see that I am “real”, find people whom I have met and understand roughly what kind of topics drive me. It is at least a nice starting point for a conversation, at best it provides and additional layer of trust when entering into a business relationship.