As much as trends come and trends go, new terms get coined. Some survive, other go under as buzzwords. I caught myself quite often in discussions on Web 2.0 where I do take the stance that the way how we actively consume media is different than it used to be. Yet, I have heard often enough that Web 2.0 as a terms is as much inflated as the bubble in which we allegedly were in again. Here’s some food for thought in the lean-back couch-potato version from – again – YouTube with a few tech-startup execs making their case:
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