Reflecting still on last week’s Web 2.0 Expo in San Francisco, two companies on the launchpad format come to my mind which I believe do really make a difference with something which is both useful and can be defended as a business model:
1. Inpowr is a platform that, based on scientific methodology, helps propelling the well-being of a user. At the same time, the service allows for connecting, sharing and empowerment from other like-minded members.
2. Swivel has pulled out all sorts of data from statistic databases, those that tend to be forgotten as they are as dry as the dust, and has managed to correlate exciting data for new compelling insights. Along with it goes as compelling graphic interface-layer.
With the people-search Spock (closed beta), I am not yet so sure. The problem of inambiguous identification of e.g. “John Miller” is admittedly hard to solve, but if the concept as presented is really suited to do so, has to be seen.


