René Seifert – Entrepreneur & Global Citizen

Entrepreneur, Global Citizen, Flat World, Internet, Web 2.0, Innovation, Start-Up

Mega-T.I.I.: “10 cm Hitler”-Fireworks

Trust that this is a category leader in my collection of T.I.I. (=This is India). Check the pics out, they are no fake. It’s a product to purchase in a regular shop, especially for festivals like Diwali where whole India is being blown up in controlled micro-explosions. And yes, it’s called “Hitler”, and to not make a mistake who stands behind as the godfather of the name, here’s Hitler’s picture, too.

The backside is equally enlightening. It names the company “Standard Fireworks (P) Limited” in Sivakasi, a town south-west of Madura in the state Tamil Nadu. According to Wikipedia, Sivakasi is famous for its fireworks-factories, more than 300 in number. Given that dense competitive landscape, there seem to be no strings attached to differentiate oneself “creatively” from the rest of the pack.

After more than four years in India, I no longer get really flabbergasted by such encounters. My interpretation of this name-choice is that it is certainly an allegory of Hitler’s war machine and its penetrating power to be transferred to the fireworks. Yet, there is a small relief looking at the seal on the backside again: The exact name of the product is in fact “10 cm Hitler” which might inadvertently point to true size of the prick – before he gets blown up.

 
 

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