René Seifert - Entrepreneur & Global Citizen

All my 10 years of being a radio-presenter till 2003 slightly re-appeared yesterday night when I was guest at the radio show at SeoFM.com, a weekly online-format of Germany's leading Search-Engine-Optimizers (SEOs) Marcus Tandler (a.k.a. Mediadonis ) and his "partner in crime" Ralf Götz (a.k.a. Fridaynite). It's a one hour talk format which is about the latest development/gossip from the SEO-scene mixed with a lot of infantile jokes - to which I contributed gladly :-) In addition, Mediadonis interviewed my on my business of offshore outsourcing to India for projects revolving around SEO, which could be either building some content-centred apps, some BPO driven tasks for e.g. ad-campains or content-production. Here is the link to the show for time-shifted listening (German language).

So one after the other:

• Sure, surprise, surprise, India is good at software engineering, yet as I have written already on this blog a few times, it's always a number game, hence: If you have 5 people for at least 3 months, it's worth considering. The more and the longer - the better.
• For BPO also big numbers pay off and it always will be much easier, maybe only feasible, if the task is not to a large degree dependant on German language.
• Content-production can work, again in English language. The challenge will be in recruiting and quality assurance, and again, will only pay off with scale.

Mediadonis charmingy titled this show "Rent a Jobkiller", no wonder as I had explained plainly : "My business model rests on two pillars: One is slashing German jobs and increasing unemployment, the other exploiting poor Indians and taking away their future". As there are really people who argue such nonsense with fully conviction, I have made it a virtue to repeat it ironically as often as possible …