René Seifert – Entrepreneur & Global Citizen

Entrepreneur, Global Citizen, Flat World, Internet, Web 2.0, Innovation, Start-Up

My personal Farewell: Michael Jackson’s „This is It“

It was a movie I just had to see. So I took the opportunity during my journey through Switzerland for a cinema-adventure last night in Zürich’s newly built Siehlcity. Watching „This is It“ was a bit of my personal farewell for an artist I had always adored throughout my youth and whom I came closer at one occasion than I ever thought.

It was in 1998 that I was head of marketing of Bavaria’s popular radio station Bayern 3 and Michael Jackson was about to come to town. Young and creative as our station used to be, we sat together and cooked up an idea how to make this visit very special – both for Michael and ourselves. So we came up with the „Michael Jackson Welcome Party“ in front of the Hotel Bayerischer Hof where MJ always used to stay. At that time my boss, now a good friend of mine, Rainer Tief spearheaded the initiative, my role lay in proper execution. As we announced this „party“ on-air, reaching more than a million listeners a day, we rightly expected a huge turn-out, so we had to organize everything to the T.

I negotiated with the City of Munich to circumnavigate a streetcar whose rails went straight through the venue, have sufficient police in place, make the hotel management comfortable with the idea (which they were not at all in the beginning), organize a broadcasting van and get our brand-banners and promotion teams in place. We did not get any commitment from MJ’s management about his involvement, so the square crammed with fans and us radio-guys just stood there and waited.

Then all of a sudden a motorcade rolled up, Michael jumped out of his black limousine, visibly delighted about this warm welcome, when our Bavarian brass band started to play one of his great hits. Michael Jackson has a blast, he wouldn’t stop parading the little sealed-off area for his security up and down, shake hands with his fans. He passed my location in maybe one meter distance and I was surprised that he was taller than he looked on TV and not surprised that his face in close-up looked like a mask.

My colleagues and me were all in arms about this gig, Michael went up to his room when he suddenly demanded a microphone in order to speak to his fans. We were well prepared, let the management hand him over a mic with the logo of our station when Michael appeared on the window and asked „stop the filthy press from spreading all these lies.“ This came at a time when the rumours of having inappropriate contact with underage boys started to spread.

Be it as it was, this is not the moment to be apologetic or raise accusations. I believe everything in this matter has been said. Certainly, if you take the time to watch the very worthwhile interview-documentary „Living with Michael Jackson“ (part 1 to 9 on YouTube), one can’t resist he impression that MJ was a complete weirdo who till his end never left Neverland Ranch – as a metaphor for constructing his own little dream world which did not bear much resemblance with reality.

Yet, as an artist I saw him twice live in concert in my native town Munich. Before and after I have never witnessed a singer, dancer, performer and entertainer like him who would create a „reality distortion field“ during his two hour show and leave the audience in a collective state of awe. His last appearance in „This is It“ gives you a glimpse of his undiminished abilities.

I had to remind myself every little now and then during the movie that this man dancing and singing on stage was 50 years old. In spite of his age and 10 years of concert-pause, he expelled the same grace and elegance in his dance-moves as he did when I saw the video „Billie Jean“ for the first time. Interesting also to see how MJ treated his team with a lot of respect and himself with uncompromising, humble perfectionism

This footage material from his rehearsal, which was never supposed to see the light of day to this extent, is an amazing last legacy of the greatest entertainers I will have witnessed in my lifetime. With „This is It“ the final curtain falls not just on the star and the human being behind the „King of Pop“, but for me personally marks a dignified good-bye to someone I have grown-up with.

RiP, Michael.

 
 

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