René Seifert

Entrepreneur, Global Citizen, Flat World, Internet, Web 2.0, Innovation, Start-Up

Amazing India – Impressions from the Airports

Even after 6 years of living in India, the subcontinent is full of surprises every day. Just one week of being here, countless of heartwarming, witty and inspiring stories. Starting in the here and now: I am sitting on a “laptop station” after security of Indira Gandhi International Airport in Delhi and blogging this post away. Really amazing where India has gotten with such a world class airport, working stations including free high-speed wireless internet (try to get that on a German airport).

Delhi Airport

It’s been quite a busy travelling week, so last Friday I have been at Cochin Airport where this instance caught my eye. In contrast to western economics where capital EXCHANGES labour for the sake of saving cost, the success formula in India seems to be capital PLUS labour.

Machine & Man at Kochin Airport

In a congenial combination of man & machine the concept works like this: A customer steps forward to the apparatus and selects an item. The guy in the yellow T-Shirts takes his money and shovels it into the machine, the magazine drops down, the guy picks it up and hand it to the customer. Variation B: For bigger items, that’s even more hilarious, the guy collects the money, opens the door, grabs the article and hands it out. So basically as a customer you get the feeling that modern technology is still grounded by good old human service.

Some Indian ads are just involuntarily funny, I really wonder what rode the heavily metrosexual art director of coming up with this copy. It’s supposed to promote the speed of transfer as well breadth of shopping opportunities at Bangalore Airport.

Bangalore Airport Advertisement

Well, if I was that girl, I also wished that rather the teddybear be my father and not that guy with the gay moustache with the glossy lipstick beneath LOL

 

Comments

  1. April 13th, 2010 | 9:27

    Interesting account of the CAPITAL plus LABOUR… Human intelligence and intervention at its best :)

  2. Anu
    April 15th, 2010 | 2:56

    LOL…liked the lipstick comment:-)

    Welcome back…

  3. Dhaval Roy
    April 25th, 2010 | 8:06

    Hehehe @ gay moustache and glossy lipstick! Nice write up and observations about human labour meets machinery :)