René Seifert

Entrepreneur, Global Citizen, Flat World, Internet, Web 2.0, Innovation, Start-Up

Vijay Mallya coming Home: Greeted like a God

Thursday evening in Bangalore, I was heading out to have some good Teppanyaki-dinner in Bangalore’s Shiro-restaurant. The place is actually located within “UB City”, the latest luxury shopping mall built by Beer Baron Vijay Mallya who happens to have his private residence in Bangalore just by the side of it. Practical, isn’t it.

Arriving at the mall, there was a big crown right in front of Mr. Mallya’s house, everything was prepared for some solemn welcome when a few minutes later the motorcade arrived. What followed was the loudest detonation of firecrackers starting from the leading Mercedes of Mr. Mallya directly to the entrance of his house – which at the other side leads to a fuel station (see my video):

When Vijay Mallya, the flamboyant billionaire who recently entered into Formula 1 with his Force India, stepped out of his limousine, he was greeted with flowers, a cap like a maharajah and several scarves. After waving graciously into the crowd around, he and his entourage disappeared into his private residence to continue the party surrounded by fire spitting into the air and fireworks this time cracking up into the air. This was by far the most over-the-top scene I have seen in my entire life. Mr. Mallya must be running a whole department in his company to organize his cult of personality.

The reason for the spectacle, as we found out, was that Mr. Mallya had been re-elected to parliament, to be more precise to the Rajya Sabha, India’s Upper House and the Council of States.

To the regular observer, this didn’t just look like a politician is celebrating his election, it rather seemed that a god had given himself the honour to step down to us mere mortals. Somehow I remembered my Latin lessons in school. A winning commander in Rome who had his triumphant march through the city was given company by a slave who went behind repeatedly saying: “Memento moriendum esse!” (=Remember you must die!)

I saw the commander, but I didn’t see the slave.

 
 

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