René Seifert

Entrepreneur, Global Citizen, Flat World, Internet, Web 2.0, Innovation, Start-Up

Archive for July, 2010

India: Advertisement around Arranged Marriages

Came across this advertisement from Platinum, a company which in line with its name sells Platinum-jewellery in India. Here, where more than 80 % of all marriages are arranged, Platinum found a remarkable twist how to set this subject into a photo story. A sort of “photo love story” where marriage comes first and loves follows suit. (Click to enlarge the pics for better legibility of the text)

NUMBER 1

Platinum Advertisement in India

NUMBER 2
Platinum Advertisement in India

NUMBER 3
Platinum Advertisement in India

NUMBER 4
Platinum Advertisement in India

Happy-Happy-End. And now, in order to bring you from here to there: would you please buy the rings …

Back to Normal after the FIFA World Championship

Over and out, with Spain being the new Football World Champion 2010. Well deserved, especially for playing the most efficient football of all teams whereas the usual 1:0 victories didn’t really reflect their true dominance during the matches. Spain threw “my” German team out and prevailed over Holland in the finals whose only creativity consisted in systematically employing systematic (brutal) tactical fouls. Therefore congratulations to this proud, fair and technically supreme Spanish championship-heroes.

For me, it have been awesome 4 weeks juggling work, travel and watching football. It’s sort of only every 4 years that I get drawn into TV so much, but it was definitely worth it. Interesting, also staying both in India, Germany and actually Spain during the tournament and experiencing the different spirits in these countries.

In my observation, Indians have become bigger aficionados of football this time than in 2006. Speaking to random people, even my gentle Bangalore-neighbours in their 60s and 70s, they confessed how they were spending long nights in front of TV when the matches – due to the time shift – started right at midnight.

At the same time, on the other side in Germany, a healthy patriotism has become the norm which was unheard of before the Championship 2006 in our own land. Four years ago showing German flags was still being discussed, in parts controversially, but no longer this year. Good.

Moreover, this young, ethnically diverse and highly committed team of the German national team won the hearts of all in Germany and of many abroad. How often did I hear something sympathetic like “I am watching all the matches and Germany is playing so well that they deserve the championship!” Although history turned out differently, still very kind to hear.

I also take pride in the performance of our team which in its composition should be seen as a blueprint to where Germany with its multiple challenges should be heading to: Targeted immigration with “no creed, no caste, only merit” (to borrow the karma of India’s IT-champion Infosys) combined with a strong emphasis with affirmative integration. If our German government was run like our national football team, Germany would be as good as Singapore  (I’m aware that this is not desirable for everyone, for me it clearly is.)

Anyway, it also means from today on back to normal: no more long nights in front of TV, no more beer, chips and other junk food. Instead lean nutrition and lots of training as I have to get fit for a mountain tour beginning of August.

FIFA World Championship 2010 in South Africa will be well remembered.