It seems like my year of building and creating new stuff. Happy to announce today from Bangalore a new company which I co-founded with my business partner and moreover dear friend Reinhard Dreßler (“Ray”). It’s Brain Pirates GmbH, a German limited company located in my home town Munich.
What we do? We call it Social Media Branding. What is different to other consultancies in that space? We believe that we understand Facebook, Twitter and blogs quite well, but they stand at the end of the process. What matters more, that Ray and me bring combined more than 30 years of experience of marketing, communication, media, branding, operations and business building to the table. Hence, we are able to advise very clearly how and where Social Media fits into a clients’ bigger picture of integrated communication. Last, but not least we can both recommend and implement on the execution level how this whole concept will fit well within his often complex operational framework.
Founding Brain Pirates GmbH has been a natural step both from the obvious demand side of the market and a couple of assignments which Ray and I have had in the past two years. Where we can help concretely is in a modular end-to-end approach for clearly larger organizations.
- High level, kind of “philosophical” explanation what Social Media stands for. It is still surprising to see that many companies are literally standing on Ground Zero.
- Devising a tailor made social media strategy which fits into the broader plans of the client’s marketing and communication strategy.
- Setting up tangible metrics and KPIs (=Key Performance Indicators) against which to benchmark progress and success.
- Providing a comprehensive overview of best practices which would spark innovative change within the clients’ organization.
- Setting-Up creative concepts which are centered around Social Media, but would be thoroughly integrated into all other channels in reach. Online and offline.
- Building software like Facebook Apps, websites and other enabling connectors.
- Running campaign on the operational level from communication on behalf of the client to online advertisement on social networks.
- Employing a variety of exciting software tools in the market which facilitate the publishing- as well as the measuring part.
And of course, iterating over and over throughout the process to just become better. We are very excited to take this company into the market today. We have a webpage here and a Facebook Fanpage, too. We like if you like. Any feedback is – as always – highly appreciated. And if there is anything we can help you in that space, let me know :-)
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Hi Rene,
Good to see you rolling out a company, but aint the Social Media space already too cluttered. Though I also understand and as I had spoken in one of my sessions before, that another 5 years and only the top such end-to-end consulting companies will survive and the rest will have to wrap up due to sheer pressure of scale which is required to do large campaigns.
Would be interesting to have a chat with you sometime to really understand the differentiators you are looking at building for the market, coz otherwise fb is as much fb for you as much as for the other competitors and what matters is human capital, which large companies can any day buy out!
I wish you all the luck :)